PRESS RELEASES

For Immediate Release           

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CST Announces Partnership with Baumer Foods, Inc.

Thursday, June 25th, 2009

NEW ORLEANS – Cox Sports Television (CST) announced today that the 24‐hour regional sports network has entered into a sponsorship agreement with Baumer Foods, Inc., makers of Crystal Hot Sauce. The multi‐year deal will give Baumer Foods, Inc., year‐round exposure on the network.

“We are pleased to welcome Crystal Hot Sauce to the rapidly expanding base of sponsors on CST,” said John Barranco, Director of sales for CST. “We appreciate the commitment they have made to our teams and the network. The strong line‐up of teams and programming on CST is proving to be a valuable platform for companies, like Crystal Hot Sauce, to reach current and potential customers.”

“Baumer Foods, Inc., is extremely proud to be a partner with Cox Sports Television,” said Baumer Foods CEO Alvin Baumer, Jr. “We look forward to a wonderfully hot and spicy relationship with the fine people of CST.”

Crystal Hot Sauce will be a big part of CST broadcasts of the New Orleans Saints, LSU football, NCAA baseball, New Orleans Zephyrs baseball and others. Promotions, which may include “Tailgaiting with Crystal Hot Sauce” and “Recipe of the Month”, is also included within the partnership with CST.

About Cox Sports Television

The New Orleans‐based sports network launched on October 28, 2002 in front of 450,000 Louisiana viewers. CST has grown over 400% to nearly 2 million in the five years since launch, making it one of the fastest growing regional sports networks in the south. CST is currently carried on cable systems in Texas, Arkansas, Louisiana, Georgia, Florida, Mississippi and Virginia and is available to Dish Network subscribers (Channel 421) in the Baton Rouge and New Orleans markets. CST is owned and operated by Cox Communications Louisiana, LLC. Initially targeted to be a Louisiana sports network, CST has secured collegiate, professional and high school events that have expanded the networks reach throughout the south. For more information about CST, please visit our website at http://www.coxsportstv.com.

About Baumer Foods, Inc.

Baumer Foods, Inc., the makers of Crystal Hot Sauce and other fine condiments, was founded in 1923 and has been spicing up foods all over the globe ever since. In 2004, Baumer Foods, Inc., acquired the Figaro Company, a manufacturer of hickory and mesquite liquid smoke and fajita marinades. Please visit us at http://www.crystalhotsauce.com or call us at 504.483.1430 for your Crystal products and merchandise.

 

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